Creative studio four23 has launched a national mobile campaign for eyewear and apparel brand Oakley to highlight Oakley’s winter 09 apparel range.

In a move that to be honest is a bit technically-advanced for us here at piccadillymanchester.com, our partners four23 have devised a campaign that utilises QR codes (two dimensional bar codes). When read using camera phones installed with a code-reading app, the custom codes take the user directly to an Oakley mobile microsite on their handset. Now, this microsite gives the visitor an opportunity to enter a competition to win a weeklong stay at The Clubhouse in Chamonix - a boutique Alp hotel – plus full Oakley kit. Every visitor accessing the site is also given a unique reference number that they can use to claim a unique Oakley gift in store.

The custom QR codes have been hidden within ‘digital snowstorm’ displays in windows and in store at Oakley’s flagship O Store outlets, as well as being sited around key city locations across the UK.

The four23 designed microsite can also be accessed via Oakley.co.uk.

four23 creative director, Darryl Hardman, said; “The QR codes are proving to be highly effective in driving traffic to the Oakley.co.uk and O Stores. The entry levels in the first few days were beyond expectation.”

four23’s campaign for Oakley is currently live nationwide.